Aggregated Catalog of 7M+ IT Hardware and Office Supply Products.

VARStreet’s catalog management software connects you to 50+ IT and office supplies distributors, giving VARs, resellers, and businesses instant access to real-time product information, pricing, and inventory.

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Aggregated catalog

Aggregated Catalog for IT Products and Office Supplies VARs

VARStreet’s aggregated catalog simplifies product management for value-added resellers, distributors, and businesses by consolidating product information from over 50 IT and office supplies distributors into one organized catalog. Pre-mapped to distributor feeds, it ensures real-time pricing and inventory updates as offerings change, while a standardized taxonomy maintains consistent categories and facilitates easy comparison of products across multiple sources.

Prebuilt aggregated catalog

Access over 7M products from leading distributors like Ingram Micro, TD SYNNEX, Essendant, and SP Richards, covering major IT and office supply manufacturers.

Ready product catalog

Catalogs from 50+ IT and office supplies distributors are aggregated, normalized, and organized into one structured database for easier product management.

Auto price updates

Your VAR e-commerce catalog stays accurate with automated daily updates, ensuring current pricing and inventory levels without manual intervention or errors.

Real time updates

XML integrations with top distributors in the U.S. and Canada deliver instant access to updated product information, pricing, and stock availability.

Preorganized catalog

Simplify sourcing with enriched product data, standardized taxonomy, and consistent information from multiple distributors consolidated into a single catalog.

Catalog Export

Expand sales opportunities by exporting aggregated catalogs to online marketplaces, increasing reach, visibility, and customer access to your offerings.

Build a Tailored Catalog

Create personalized catalogs with complete control over your product offerings, enabling you to precisely meet customer needs and business requirements.

IT Product Catalog

Flexible eCommerce Catalog Management Solution for any Product or Service

Sell beyond distribution with a built-in custom catalog.Add services such as
warranty, installation, and configuration, or load items you source directly.

Add Custom Products

Add custom products

Include products outside the distributor network, as well as services such as warranty and installation, to create a comprehensive and versatile VAR catalog.

Add Your Own Content

Add your own content

Upload unique product descriptions, technical specifications, categorizations, and marketing collateral to keep your catalog tailored and differentiated.

Manage Inventory

Manage inventory

Easily upload pricing and inventory for your custom products, with the option to automate updates through FTP integration.

Rich Content Tool

Rich content too!

Access enriched product content from providers like Etilize and IceCat whenever your custom product information is available in their databases.

Product Demo Video

Equip your VARs business for modern-age selling.

Get free rich content for your business.

Many resellers and MSPs spend thousands of dollars each month on licensed product content. VARStreet provides it at no additional cost.

Etilize and IceCat

Through partnerships with Etilize, IceCat, vendors, distributors, and HP’s Content Syndication Program, you receive product images, descriptions, and technical specifications completely free.

Universal taxonomy

A structured and universally accepted taxonomy standardizes product categorization, keeping your VAR catalog organized, consistent, and easy for customers to navigate and compare.

Pre-mapped to distributor catalog

With product catalog integration, all distributor updates are automatically synced into your VAR e-commerce catalog in real-time, ensuring accurate data and pricing.

We Give Customers Everything They
Need to Make a Confident Purchase.

Customers expect detailed product images, side-by-side comparisons, and complete technical
specifications before making a buying decision. VARStreet’s aggregated catalog
delivers all this and more in one organized platform.

High-Resolution Product Images

Showcase every angle of a product with multiple images, giving buyers a clear visual representation.

In-Depth Technical Specifications

Provide precise details on product features, compatibility, and performance to help customers choose the right fit.

Detailed Product Insights

Go beyond basic descriptions with engaging, well-structured content that educates and informs buyers.

Valuable Resources & Collaterals

Offer user manuals, datasheets, brochures, and marketing videos to streamline research and decision-making.

Relevant Recommendations

Elevate upselling and cross-selling strategies with intelligent suggestions for similar and complementary products.

Cross-sell information

Show 'Related Products' to buyers on your ecommerce store.

Aggregated Product Content

We Understand Government and Education
Business Like No One Else.

Get 10% OFF

Trusted by leading VARs serving government and educational institutes, VARStreet provides specialized tools to manage contracts with accuracy and compliance.

Contract catalog

Upload contract-specific items into a dedicated catalog, or add products from aggregated and custom catalogs directly against approved government contracts.

Complex contracts

Establish rules for contract compliance, including whether open-market items can be sold under a specific government or education contract.

Customizable filters

Apply filters to automatically exclude non-catalog items while quoting or managing contract, ensuring accuracy, compliance, and streamlined processes.

A one-stop software to manage
all your business processes

Unparalleled support and
exceptional service

  • Implementation Guide

    Implementation

    Take the first step, and we will guide you through it all.

  • VARStreet's Constant support

    Constant support

    Our experienced support team is available from your first online sale and beyond.

  • VARStreet's Professional services

    Professional services

    Tailored services to configure, integrate, and customize your catalog and storefront.

VARStreet's Support and Service

Frequently Asked Questions

How does the aggregated catalog work for different business types?

The catalog serves VARs, MSPs, distributors, and B2B sellers by consolidating product data from multiple sources into a single, normalized file with real-time pricing and inventory information. Use it for quoting, procurement, and eCommerce without switching systems.

Which distributors are included?

We integrate with 50 IT and office supplies distributors in the United States and Canada, and add more on request. Your subscription pulls data only from the distributors with which you have accounts.

How large is the aggregated catalog?

About 7 million SKUs from thousands of manufacturers across broad IT and office categories. You can also add your own items and services through the custom catalog.

Is the pricing generic or account-specific?

Pricing and availability are specific to your accounts with each distributor. VARStreet utilizes your credentials and partner files to retrieve accurate costs and stock information.

How often are prices and inventory updated?

Popular and widely used distributors update in real time. Others refresh daily. You always have access to the most recent information available for quoting and procurement.

Can I create catalog subsets for customers or contracts?

Yes. Filter by brand, category, and attributes to build subsets for eCommerce or specific customers. Create contract catalogs for government education (GovEd) or enterprise agreements.

Can I download the aggregated catalog?

Yes. Catalog exports are available at a frequency of your choice. This is an optional paid add-on.

What if I sell products that are not in distribution?

Use the custom catalog to add products or services. They become available for quoting and can be shown on your store. If rich content is available from our providers, we can attach it for you.

Are the price updates in real-time?

VARStreet’s integration with distributor product feeds ensures real-time price and inventory updates for all popular and widely used distributors. We provide daily price and inventory updates for the rest.

I don’t want to sell everything that is there in the aggregated catalog on my eCommerce store? What can I do?

VARStreet allows you to create a catalog subset by filtering your catalog by brands, categories, and sub-categories etc. You can then use this as your eCommerce catalog. In case you want the catalog on your eCommerce store to be customer-specific, you can catalog multiple unique subsets for every customer.

Can I download my aggregated catalog to use in my ERP?

Yes, we can provide you with the download of your aggregated catalog at the desired frequency. Catalog download is provided at an additional cost.

Do I get rich content in the catalog?

Yes. We partner with many popular rich content sources like Etilize, Icecat and a few others to provide maximum possible coverage of rich content like images, tech specs, long description, etc.

Do I have to pay anything additional for the rich content?

No, rich content comes absolutely FREE with all VARStreet subscriptions.

Along with IT and office supplies, I also sell other products? How can I accommodate that in VARStreet, I don’t want to set up an additional store for that?

No problem. VARStreet comes with a default custom catalog functionality which enables you to load any other products or services you want to sell. These products will be available for you to quote or also to sell on your eCommerce store.