VARStreet Develops a Dedicated Marketing Strategy for Canada, Aims to Increase Market Share

Published on 16-07-2013 | Product Team

A Robust Marketing Plan from VARStreet to Achieve "Top of the Mind" Position among Canada VARs

VARStreet Inc, the leading provider of integrated Sales Quoting and e-Commerce software for IT and Office products Channel, today has announced a dedicated marketing strategy to leverage the untapped potential in reseller market in Canada. The move follows the recent announcement that the company has officially launched its operations in Canada. The new marketing practice is expected to expand business prospects, increase the market share and accelerate the growth rate for VARStreet’s in its latest global expansion initiative.

The presence of VARStreet in Canada has helped the local VARs, MSPs and other IT service providers to gain an easy access to the most comprehensive VAR Software that can help them create highly customizable e-Commerce Storefront integrated with a very robust backend for Automated Sales Quoting, Sourcing, Distributor Connections and Catalog and Content. Though VARStreet has already added more than 20 customers to its portfolio since the soft launch, the company is aiming to increase this number to at least 100, given the current demand for its products in Canada.

“We have received a very encouraging response for VARStreet products from Canada VARs and distributors. We want to leverage on the existing momentum and at the same time, use this opportunity to help our customers increase their profit margins. And we can achieve this only if we have a well thought marketing plan in place. The new marketing strategy will also enable us to maximize our impact and highlight our ongoing efforts to gain a strong foothold in Canada, said Shiv Agarwal, Vice President – Sales, VARStreet.”

The company has already created a dedicated team of qualified professionals, who will work on VARStreet products to match them with Canada specific requirements of the customers. It has also invested in a marketing budget set aside for promotional activities like trade shows and events that may help it to gain further exposure in the new market. Apart from adding new Canada distributors, VARStreet is in discussion with the most of its US distributors for extending their Canada catalog and pricing to VARStreet. The revamped version of VARStreet website is another step towards increasing the global web presence of the company.

VARStreet is expecting a major part of its business volume and revenue contribution from Canada market this year onwards.

To know more about VARStreet and its products, please send an email to or call at +1–781–262–0609.

About VARStreet

VARStreet Inc is a premier provider of On Demand/Hosted B2B, B2G and B2C e-Commerce and advanced Sales Quoting solution for IT and office supplies VARs, system integrators and various other technology solution providers. VARStreet understands the unique needs of every VAR business and can offer customized solutions for integrations, modifications or enhancements. Since its market presence from 1999, VARStreet has successfully served more than 3000 resellers and 10,000 VARs of all sizes till date and helped them to drive sales from their corporate and government clients profitably.

VARStreet provides a holistic portfolio of feature rich automated modules such as sales quoting and ordering, purchasing/e-Procurement, aggregated and custom catalog, contract management, interactive e-Marketing features and a highly customizable and configurable e-Commerce storefront, all of which can be effortlessly integrated with numerous CRM, ERP, SRM, accounting and business systems. VARStreet's powerful aggregated catalog engine takes products from 22+ IT and office products distributors to ensure that the customers have right price and inventory available at their fingertips at all times. It also provides real time XML integration with all the top distributors. VARStreet products come integrated with eTilize for rich product content. It also offers ready punch outs with the most of well known procurement systems. VARStreet provides a complete hosted and customizable e-Solution ensuring quick uptime and scalability at minimal cost. In fact, VARStreet can take your business online and make you e-Commerce ready in less than two weeks!

To know more about VARStreet and its products, please send an email to
or call at +1–781–262–0609.