VARStreet Inc Announces a Major Rebranding

Published on 06-10-2020 | Product Team

The new brand reflects our mission to bring cutting-edge technology and customized solutions to help our customers and partners streamline operations.

Boston, Massachusetts, USA / 20 July 2020 - We are thrilled to inform our customers that as part of an extensive rebranding initiative coinciding with recent changes to our internal structure and processes we have revamped our website and unveiled a new logo.

Our new website has an engaging design and easy to use navigation. The website is intuitive and offers all essential information about our products, solutions and features. We have also updated our blog and added a resource centre with training videos and tutorials amongst other content that will help our existing customers.

We would like our customers to know that the rebrand is not purely cosmetic. VARStreet as a platform is expanding with a new global application for quoting and B2B eCommerce, with a global catalog to be launched in a month.

Our eCommerce application has undergone an overhaul too with new stores built on React Technology and a microservices first approach which makes our application future proof for new technology upgrades.

Many of our existing customers are already using these brand new stores which have an enhanced user experience and added functionalities for greater customization along with several modern features.

VARs selling services now have a host of functionalities in our eCommerce and quoting modules. We are also launching a new reporting framework which will help all our customers generate their own reports and dashboards. A technology upgrade for the entire application is also in the pipeline in the next 6 – 12 months with releases as things progress.

We have similar plans for the BackOffice which will be rolled out in late 2021.

With so many changes, what remains a constant is our commitment to our customers to always deliver innovative technology at affordable prices.

Our Director of Sales and Marketing, Shiv Agarwal puts it very succinctly - "The rebrand marks a significant change in VARStreet's evolution in becoming the go-to application for VARs in every sector. We are redefining who we are, driving change and shaping the VAR industry. We are continuously investing in creating products and solutions which enable VARs to procure and sell efficiently."

About VARStreet

VARStreet Inc is a premier provider of a hosted B2B, B2G and B2C advanced sales quoting and eCommerce solution for IT and office supplies VARs, system integrators and solution providers. VARStreet solutions can also be leveraged by IT manufacturers, distributors, and other channel partners.

Fuelled by more than $20 million capital investment, VARStreet is headquartered in Boston, MA and has a subsidiary in Pune, India. VARStreet XC has been available in the market since 1999 and has undergone continual upgrades to adapt to the changing needs of the market and its customers.