VARStreet Inc unveils its next generation product strategy and company goals for the VAR industry

Published on 13-07-2021 | Product Team

VARStreet has announced its upcoming plans to improve its cloud-based application for value added resellers.

VARStreet's product roadmap is aimed at fulfilling the evolving needs of digitalization in the VAR industry. More and more resellers are now adopting a digital-first strategy to increase their business reach and gain more customers in the United States and Canada.

The product roadmap focuses on system migration to new technology trends which would improve the user experience and empower the resellers to take well-formed decisions. The new plan will improve the reporting and marketing features of the business management application by integrating powerful data analytics using Google Analytics. The roadmap also targets increasing platform performance and security and has made a good investment in the introduction of the web application firewall.

VARStreet's development team is working on improving vendor integrations to deliver more value to resellers of specific vendors like CISCO, HP, etc. It also plans to introduce other processes like renewal management, maintenance, and services selling on the platform thereby giving more business opportunities for the existing resellers and new prospects.

"The main focus while designing the new roadmap is our customer - our prime objective is to provide an amazing experience to resellers who would be able to provide better service to their end customers," said Shiv Agarwal, Director VARStreet Inc. He added “We want to deliver more value to the IT and office supplies resellers by scaling the platform offerings horizontally while making every possible effort towards vertical depth in the existing platform."

VARStreet also has recently introduced their new software product, WorksLeader which has specifically designed for B2B resellers doing business in other verticals.

VARStreet's next-generation product strategy would help resellers enhance their existing offerings including catalog management, B2B eCommerce platform, CRM, sales quotation software, and more.

About VARStreet

VARStreet Inc is a premier provider of a hosted B2B, B2G, and B2C advanced sales quoting and eCommerce solution for IT and office supplies VARs, system integrators, and solution providers. VARStreet can also be leveraged by IT manufacturers, distributors, and other channel partners. Fuelled by more than $20 million capital investment, VARStreet is headquartered in Boston, MA, and has a subsidiary in Pune, India. VARStreet XC has been available in the market since 1999 and has undergone continual upgrades to adapt to the changing needs of the market and its customers.