VARStreet Inc. integrates with Enhanced eCommerce by Google Analytics

Published on 17-08-2021 | Product Team

With this integration VARStreet resellers can better manage advanced eCommerce analytics and make well-informed decisions in business.

VARStreet's platform provides a sophisticated B2B eCommerce platform designed for value added resellers in the IT and office supplies industry. It enables the VARs to create their modern B2B ecommerce store with drag-and-drop functionality and an aggregated catalog containing product information from 45+ IT and office supplies distributors like Synnex, TechData, D&H Distributing, Ingram Micro, and more.

VARStreet integration with Google Analytics will help resellers to better understand their customers. They can access a wealth of information regarding their website's visitors.

Enhanced eCommerce by Google Analytics will give better insights into the target customers' actions. Resellers can get a detailed analysis of performance of products and their categories, enabling them to decide which products are doing well.

This integration will allow resellers to collect data related to user behavior on the website, track cart abandonment, drop-off pages and promotion performance and user funnel. Resellers can get better insights by combining ecommerce data with audience data like customer type, geography and interests.

To activate this feature registered users have to just add the Google Analytics' JavaScript pixel on their VARStreet backoffice. Currently the feature is available for Universal Analytics and the VARStreet team is in the process of activating GA4 (new version of Google Analytics).

Shiv Agarwal, Director at VARStreet Inc. says "Google Analytics combined with VARStreet's reporting feature will provide a deeper understanding of customer behavior to our resellers." He further added "This integration will enhance their eCommerce store analytics which can help them to make informed decisions to fuel growth".

About VARStreet

VARStreet Inc is a premier provider of a hosted B2B, B2G, and B2C advanced sales quoting tool and eCommerce solution for IT and office supplies VARs, system integrators, and solution providers. VARStreet can also be leveraged by IT manufacturers, distributors, and other channel partners. Fueled by more than $20 million in capital investment, VARStreet is headquartered in Boston, MA, and has a subsidiary in Pune, India. VARStreet XC has been available in the market since 1999 and has undergone continual upgrades to adapt to the changing needs of the market and its customers.