VARStreet Inc. flexes its eCommerce muscles in the B2B space by introducing reviews and ratings feature on its B2B eCommerce platform.
More and more B2B buyers are transitioning to online buying and hence it has become increasingly important for the B2B resellers to engage with their customers and understand their buying experience. This would help the VARs to estimate their customer sentiments better helping them find the right market fit.
Ratings option will allow the existing customers to leave a rating for the product on the eCommerce store and write a detailed review along with images/videos. VARs can choose to enable reviews/ratings on their stores from the platform settings. VARStreet also offers an approval workflow for the available ratings and the businesses will have the ability to respond to their customer feedback directly from VARStreet’s backoffice.
Shiv Agarwal, Director of Sales, VARStreet Inc. says "Ratings and reviews can be an invaluable source of feedback for our VARs. Customers want to see eCommerce sites use their reviews, both positive and negative, to make product improvements. This would let the VARs to focus on what customers are looking for and how they can improve their offerings and services".
Reviews and ratings will also help the VARs to improve the SEO for their eCommerce stores. Website reviews are a part of Google Search Consoles markup and data highlighter giving more weightage to the products with good ratings on the search engine results. This would allow the resellers with deeper penetration and better customer outreach.
Shiv added " VARs can leverage this new enhancement and drive growth. By responding to product reviews and ratings VARs can also win the trust and loyalty of their potential and existing customers".
VARStreet Inc is a premier provider of a hosted B2B, B2G, and B2C advanced sales quoting and eCommerce solution for IT and office supplies VARs, system integrators, and solution providers. VARStreet can also be leveraged by IT manufacturers, distributors, and other channel partners. Fuelled by more than $20 million capital investment, VARStreet is headquartered in Boston, MA, and has a subsidiary in Pune, India. VARStreet XC has been available in the market since 1999 and has undergone continual upgrades to adapt to the changing needs of the market and its customers.