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Aggregated catalog with 7 million+ IT hardware and office supply products

Catalog management software with 45+ IT and office supplies distributor connections.

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Aggregated catalog

The best IT product catalog
software for VARs

An aggregated catalog with real-time price and inventory to power your
VAR business and eCommerce both

Top distributors like Ingram Micro, Tech Data, Essendant, SP Richards and many more!

A ready product catalog

Catalogs from 45+ IT and office supplies distributors aggregated and normalized.

Auto price updates

Our catalog management software ensures your VAR catalog is updated daily with the current price and inventory.

Real time updates

XML Integraiton to get real-time price and inventory updates from top distributors in the US and Canada.

Preorganized catalog

A ready VAR aggregated catalog with product description, technical specifications, product images, long descriptions etc.

IT Product Catalog

Easily add products to Custom catalog

A catalog management software to help you sell any product or service!

Add Custom Products
Add custom products
or services

Add products outside our distribution network or services like warranty, installation, etc. to your custom
catalog. A true-blue VAR catalog.

Add Your Own Content
Add your own

Write or upload unique categorization, product descriptions, tech specs,
marketing collateral, etc.

Manage Inventory
Manage inventory

Easily add or upload price and
inventory. Option to auto update
through FTP

Rich Content Tool
We get you rich
content too!

If the content for your custom product
is covered by our content providers
we can get it for you!

Product Demo Video

Equip your VAR business for modern age selling.

Get FREE rich content for your
VAR business

Top resellers spend thousands of dollars every month to license rich product content. VARStreet brings this to you at no extra charge.

Etilize and IceCat

We've partnered with Etilize and IceCat to get you FREE rich content like product images, descriptions, tech-specs, etc. We also get this from vendors and distributors directly

Universal taxonomy

A structured and universally accepted
taxonomy for all the products gives you
a clean VAR product catalog.

Pre-mapped to distributor catalog

All updates from the distributors are
automatically reflected in your VAR catalog
in real-time.

Deliver the right IT product content
to meet the needs of customers

Customers want to look at product images, compare products, and view tech specs
before making a purchasing decision. We give you all that and more.


Multiple product images, thumbnails and large images.

Tech specs

Detailed technical specifications.

Long descriptions

Small and large product descriptions.


Manufacturer brochures, user manuals, marketing video etc.

Upsell information

Show 'Similar Products' to buyers on your ecommerce store.

Cross-sell information

Show 'Related Products' to buyers on your ecommerce store.

Aggregated Product Content

We understand the Govt. business
like no one else

Get 10% OFF

We work with some of the largest VARs selling to the Government and Educational

Contract catalog

Upload only contract items to the
contract catalog. Add products from the aggregated or custom catalog against a contract.

Complex contracts

Decide whether open market items
are allowed to sell under a particular

Customizable filters

Filters to exclude non catalog items
when quoting or setting up contracts.

A one-stop software to manage
for all your business processes

Unparalleled support and
exceptional service

  • Implementation Guide

    Take the first step - we will guide you through it all.

  • VARStreet's Constant support
    Constant support

    Our experienced support team is always available! We
    help you from your first online sale and beyond.

  • VARStreet's Professional services
    Professional services

    A range of professional services to help you with customized
    solutions for your business.

VARStreet's Support and Service

Frequently Asked Questions

What is VARStreet’s aggregated catalog?

VARStreet has distributor integrations with 45+ IT and office supply distributors in the United States and Canada.

We have real-time integrations with all distributors to pull their product data feed and create ONE aggregated catalog with products, price, inventory, rich content, discounts, etc.

This gives VARs visibility into price and availability into their distribution channels on one single screen.

How many distributors are in the aggregated catalog?

We have 45+ IT and office supply distributors and are constantly adding new distributors to our list.

How big is VARStreet’s aggregated catalog?

You can find upto 7 million SKUs in our catalog.

Which distributors are included in the catalog?

All popular and widely used distributors in the United States like Ingram Micro, ScanSource, Synnex, Essendant, ITC, D&H, to name a few. Check out the entire list here.

Can I get the product feed from all these distributors by subscribing to VARStreet?

Your VARStreet application will sync the product feed from only the distributors you independently partner with.

When you get an account with any new distributor, and if they are from the 45 we currently partner with, you are required to put in your reseller account number into the VARStreet application and the product feed from that distributor will then be available to you within VARStreet.

If you partner with any distributor who is not in our expanding list of 45+ distributors, let us know we can get their product feed into VARStreet for you.

How does VARStreet’s aggregated product catalog benefit me?

Our integration with the product feed from 45+ distributors ensures auto-updates of price and inventory.

Our aggregated catalog is available on our sales quotation, eCommerce and CRM modules.

So when you create quotations using VARStreet, your sales teams get insights into real-time pricing, inventory and discounts while they create sales quotations.

Our powerful search engine ensures they find products quickly and can add products from the aggregated catalog to the sales quote with a single-click.

The product catalog is also synced to your VARStreet eCommerce store, so you do not need to individually update and maintain product information.

Any price changes are automatically reflected on your store based on rules set by you in the back-office.

Are the price updates in real-time?

VARStreet’s integration with distributor product feeds ensures real-time price and inventory updates for all popular and widely used distributors.

We provide daily price and inventory updates for the rest.

Tell me more about the catalog vis-a-vis sales quotations.

Our advanced sales quotation software reduces the time taken by sales reps to create quotes which allows them to respond to RFQs (Request for Quotes) immediately.

Price and inventory insights while generating quotations not only ensures accuracy of quotes but also gives the sales reps confidence to price competitively and create a winning sales quotation with higher chances of closing the deal.

Sales teams can easily search for products from the quoting application and simply click on the product to add it to the sales quotation without having to manually input the price, description or technical details.

You can read more about VARStreet’s sales quotation software here.

Can I pull the aggregated catalog to my eCommerce store?

VARStreet’s aggregated catalog is available on its eCommerce platform as well.

When you build your online store with VARStreet, you are required to fill your VARStreet account details and your catalog and CRM get synced with eCommerce too.

Your entire product catalog is automatically updated to your online store with the rules and margins set by you in your VARStreet back office intact.

How do I align my offline and online business?

Leave that to us! VARStreet is a complete business management solution and all our modules interact with each other to streamline processes and remove data duplication and costly manual errors.

The aggregated catalog is the same between all modules and an update from any distributor or any changes made by you are constant across to eliminate data redundancies and discrepancies, and maintain uniformity is customer interaction with your business across all platforms.

Does VARStreet also give me product information?

Yes we do and at no extra cost! You get FREE rich content from top rich providers like Etilize and IceCat with your VARStreet subscription.

What rich content is included.

Everything, the works! We provide product images, short and long descriptions, technical specifications, upsell and cross sell information and collaterals like manufacturer brochures, manuals, videos, etc.

We also ‘clean-up’ the catalog from distributors using the manufacturer part numbers to provide you with universal and structured taxonomy for all your products.

Is all this rich content FREE?

Yes, absolutely! The rich content is free with your VARStreet subscription.

What if I want to add products to my catalog?

You can add any product not in our distribution network to your product catalog via our ‘Custom Catalog’ feature.

What is the custom catalog?

VARStreet’s custom catalog allows you to add any product or service you offer to your catalog which is then available similarly like the aggregated catalog across our various modules.

If the rich content and product information for products in your custom catalog are available through our networks, we will pull those for you too.

Can I add my own images or product content?

Yes you can. We do not believe in limiting you. You can write or upload any unique content you want.

I need PunchOut. Is that available?

Yes. All VARStreet stores are PunchOut ready and we have integrations with all populare procurement software like Ariba, Coupa, SAP, Jaggaer (formerly Sciquest), Workday, ESM among others.

We are constantly integrating with new procurement systems to provide PunchOut to our users.

Our expert team of engineers can carry out PunchOut integration with any home-grown application too.

More on PunchOut here.

I sell to the Government. Can you support me too?

VARStreet has worked with countless GovEd VARs over the years. We support all the functionalities and demands of supplying to the governments.

VARStreet gets daily downloads of K-12, Higher Education, State and Local or Federal pricing from distributors.

We have a unique Bid Support Package for GovEd VARs. More on that here.

Can I maintain a separate contract catalog?

Yes. You can upload only contract items to the contract catalog. You can easily add products from your aggregated or custom catalog against a contract.

VARStreet has customizable filters to exclude non-catalog items when creating quotes for a government contract.

You can also set complex contract rules to allow or disallow open market items under a particular contract.

Read all about VARStreet for GovEd VARs.

I like what I have read till now. How do I get more information?

You can leave your details with us and our sales team will get back to you. You can also get a FREE demo of VARStreet.