VARStreet's IceCat data integration allows us to provide our customers with FREE IceCat content.
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IceCat product content includes manufacturer-approved information like the brand name, manufacturer part number (product code), product name, product series, images, standardized tech specs, logistic data, and rich multimedia content like videos and demos.
Quality content is the key to converting leads or traffic to sales. 25% of buyers are more likely to buy if the product content is of high quality and offers comprehensive information about a product.
Icecat, a global publisher and syndicator of rich product data and information for online and offline produces millions of product data sheets in 60+ languages which are distributed through various sales and marketing channels globally.
Engaging product content like videos, detailed images, and tours helps in lead generation and optimizes conversion through its focus on the customer journey.
Engaging content which educates buyers and increases their trust in the product and brand leading to a 64% increase in conversions.
Creating quotations complete with rich content can be a task if done manually. VARStreet's integration with IceCat takes away the pain of finding disparate product sheets and attaching them to the quote.
When customers are well-informed about the product before they buy the rate of returns decreases considerably. Detailed product content educates customers and eliminates doubt.
Standardized product content optimized for eCommerce.
Seamless integration of data between manufacturers, distributors, and suppliers.
Easy categorizing, filtering, searching, and comparing of products.