Build eCommerce Store for VARs, IT Resellers, and Distributors

VARStreet enables sellers to launch branded online stores with powerful eCommerce features. Manage IT hardware, office supplies, catalogs, pricing, and orders in one unified platform designed for resellers and enterprises of every size.

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Online eCommerce Store Builder

Build a B2B eCommerce Store with VARStreet

Check eCommerce Templates

Explore responsive eCommerce templates, built-in integrations, and automated workflows that let you launch quickly and start selling IT hardware, office supplies, and more with ease.

Custom Templates

Customizable templates that reflect your brand identity and style.

Responsive Storefronts

Mobile-friendly storefronts that adapt seamlessly to any device.

Store Builder

An intuitive builder that enables anyone to design and manage their store.

Built-in Store Features

Enable or disable advanced features based on your needs and budget.

Payment Integrations

Integrated with major gateways, along with tax and freight providers.

Tax & Freight Integrations

Accurate tax and shipping charges are applied automatically at checkout.

Build an online store with VARStreet

How Does VARStreet Help IT Resellers Sell More Online?

Every VARStreet store comes with built-in utilities and multichannel features designed to drive sales growth and enhance customer engagement.

SEO and ads

SEO & Digital Marketing

Built-in SEO tools and ad management to drive traffic and visibility.

Sell everywhere

Multichannel Selling

Export product catalogs to Amazon, eBay, and Google Shopping with ease.

Upsell and cross-sell

Upselling & Cross-Selling

Show relevant product suggestions to increase order value and margins.

Discounts and coupons

Discounts & Promotions

Create and manage promotional coupons and discounts for customers.

Bundles

Product Bundles

Build and sell product bundles directly from the back office system.

Configurations

Product Configuration

Allow customers to configure desktops, laptops, and servers before purchase.

Ink and toner finder

Ink & Toner Finder

Simplify reorders with an ink and toner finder for office supplies.

Reviews and ratings

Customer Reviews and Ratings

Enable customer reviews and ratings on product pages for trust and conversions.

Analytics

Store Analytics

Track audience, traffic, conversions, and marketing performance in real time.

Video

Take your business online with simplicity and scale.

Built for Complex B2B Buying Workflows

A store experience built for businesses that is as simple and intuitive as B2C, but powerful enough for complex B2B selling.

Role-Based User Permissions

Deliver personalized landing pages and content based on user login.

Personalized Pricing & Catalogs

Show contract pricing and tailored catalogs for each B2B customer.

Multi-Store Management

Manage multiple storefronts under a single admin to support varied audiences.

Spend Controls

Enable buyer limits, approval rules, and spend controls for organizations.

Multi-Currency and Regional Support

Serve customers across geographies with automated tax, freight, and currency conversions.

Public & Private Storefronts

Offer an open store for discovery and private storefronts for select accounts.

RFQ Management

Let buyers add items directly to a Request for Quote from your storefront.

PunchOut Integration

Over 250 PunchOut integrations completed for enterprise buyers and distributors.

RMA & Returns Management

Simplify returns with RMA workflows integrated with vendors and distributor systems.

Access 7M+ Products from 50+ Distributors

Access IT hardware, office supplies, and more with real-time price and inventory updates. Daily syncs from distributor connections keep your catalog fresh, accurate, and ready for eCommerce or quoting.

Aggregated Distributor Catalogs

Access over 7 million IT hardware and office supply products through 50+ distributor connections.

Real-Time Inventory Updates

Automated updates ensure your catalog stays accurate with the latest price and inventory.

Smart Product Search

Parametric and attribute-based filters make it easy to find even the most complex products.

Automated Product Imports

Catalogs from your distributors are imported automatically whenever they are your suppliers.

Rich Product Content

Get free product content from Etilize, IceCat, distributors, and HP through the HP Content Syndication Program.

Grow your VARs online business

Connect eCommerce with Quoting, CRM, Procurement, and Analytics

Implementation, Support & Professional Services

  • Implementation

    Implementation

    We guide you through setup, data import, configuration, and store launch.

  • Constant support

    Constant Support

    Our experienced team is available from your first online sale and beyond.

  • Professional services

    Professional Services

    Access customization, SEO support, reports, and workflow automation tailored to your needs.

support and service

Frequently Asked Questions

What Does the VARStreet B2B eCommerce Platform Include?

VARStreet is an end-to-end platform that integrates eCommerce, quoting, CRM, procurement, and distributor systems. An eCommerce store is included by default and can be disabled if you only need quoting.

How Can VARs Build an Online Store Without Coding?

No. VARStreet includes a drag-and-drop builder, pre-designed templates, and widgets. Our professional services team can also customize or guide the setup to meet your specific requirements.

Can I Connect My Own Domain to a VARStreet Store?

Yes. Point your domain or subdomain to your VARStreet store and link it to your corporate website.

How Does VARStreet Add Distributor Catalogs to an Online Store?

VARStreet integrates with 50 distributors in the US and Canada. During onboarding, we configure distributors, pricing, freight, and tax. Catalogs and rich content auto-populate with proper taxonomy.

How Can I Add Custom Products and Services to VARStreet?

Yes. Use the custom catalog to load products with pricing and suppliers. Once loaded, you can use VARStreet for quoting, CRM, procurement, and eCommerce.

How Does VARStreet Automate Online Order Processing?

You are notified when an order is placed. Create a purchase order manually from the back office by email or electronically via XML. You can also set automatic back-to-back POs with distributors for fast fulfillment. Buyers receive serial numbers and tracking updates where available.

Can VARStreet Support Both B2B and B2C eCommerce?

Yes. Configure catalog, pricing, payment methods, and shipping by login. You can run a fully private store for registered users or a public store for discovery. PunchOut is available for large buyers.

How Can I Manage Multiple Stores from One VARStreet Account?

Yes. Create multiple stores from one VARStreet back office. Use different URLs for different customers or run separate B2B and B2C experiences.

How Does VARStreet Support Government and B2G eCommerce?

Yes. Support .gov login gating, contract catalogs, contract pricing, approved payment methods, and PunchOut for eProcurement systems.

Which B2B Payment Methods Does VARStreet Support?

VARStreet integrates with leading payment gateways. Accept major cards and configure invoice, cheque, or ACH for B2B customers. Methods are configurable by login.

Which Enterprise Buying Features Does VARStreet Support?

Yes. Stores support login-based pricing and catalogs, approval workflows, PunchOut, and more. VARStreet stores are PCI-compliant and work with major gateways and cards. Security controls and audits protect sensitive data.

How Long Does It Take to Launch a VARStreet eCommerce Store?

Onboarding typically takes between a few days and a few weeks to complete, depending on the scope and availability.

Which ERP, CRM, PSA, Accounting, and Procurement Systems Integrate with VARStreet?

Integrations include QuickBooks, NetSuite, SAP, Microsoft Dynamics, Salesforce, Zoho, HubSpot, ConnectWise, AutoTask, DocuSign, UPS, Avalara, and more. PunchOut integrates with Oracle, SAP, Coupa, PeopleSoft, Ariba, Jaggaer, Workday, and other systems.

Are VARStreet eCommerce Stores Mobile-Responsive?

Yes. All stores are responsive and optimized for both mobile and desktop devices.

How Does VARStreet Automate Distributor Dropshipping?

Yes. Connect distributors, list products, and forward orders to distributors by rule or manually. Fifty distributor connections and real-time price and inventory make dropshipping simple and reliable.

Why Choose VARStreet Instead of a General-Purpose eCommerce Platform?

The integrated distributor catalogs feature 50 IT and office supply distributors at no extra cost, with free rich content and a flat subscription, including no transaction fees. Additionally, a comprehensive software suite is available, featuring quoting and CRM integration with eCommerce.