Configure Price Quote and Win with VARStreet CPQ Software

VARStreet’s CPQ (configure–price–quote) software helps value-added resellers, MSPs, and businesses drive more profitable sales by automating complex quoting, ensuring accurate pricing, and delivering efficient processes every time.

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Configure price quote
Configure quote

CONFIGURE

Set up complex products, bundles, and services instantly with an intelligent configurator.

price

PRICE

Apply accurate pricing with real-time updates, discounts, and margins to maximize value on every deal.

Quote

QUOTE

Discover products, customize options, and generate professional sales quotes in minutes.

Trusted by 5,500+ VARs and 25,000 VAR users to date

Super-Fast Quotes with VARStreet’s CPQ Platform

A configure–price–quote software that helps you close large deals at higher win rates with speed, accuracy, and efficiency.

Create Error-Free Configurations

An advanced configuration engine enables sales reps to set up even the most complex products and services within minutes. Large quotes and RFPs with thousands of line items can be processed efficiently, reducing response times and enhancing outcomes.

Price accurately

Gain visibility into price changes in real time while quoting. Deliver the most up-to-date pricing to customers, manage margins, and accurately and efficiently handle requirements such as contract-based pricing, SKUs, and distributor stock.

Streamline approvals

Set approval workflows within quotations based on specific conditions to expedite the quote-to-cash process. Customers can also configure approvals on your e-commerce store, eliminating manual steps and ensuring compliance.

Super-tight integrations

VARStreet CPQ integrates with existing applications to eliminate data silos and duplication. CRM integrations pull customer information, preferences, and pricing directly into the quoting process, improving accuracy and reducing frustration.

Enterprise CPQ Software for Those Who Want To Excel

Catalog and Content

Work with a built-in catalog of 7M+ products from 50+ distributors. Rich content and real-time updates make adding items to quotes easy, efficient, and error-free.

Bundles

Combine multiple SKUs, including configuration SKUs, into kits, assemblies, or service bundles. Simplify complex sales by managing multiple parts within a single product structure.

Upsell & Cross-sell

Boost sales and margins with intelligent product recommendations. VARStreet CPQ identifies upsell and cross-sell opportunities to help sales teams close more profitable deals.

Analytics

Access real-time reporting and insights into quote performance. Track margins, quote history, and item history with advanced analytics that empower sales representatives.

Trackability

Link quotes to customers, companies, and opportunities in CRM for complete visibility and control. Ensure every quotation is traceable and aligned with your sales process.

Enterprise-Grade

A comprehensive CPQ solution trusted by value-added resellers, including Fortune 500 companies in the United States and Canada. Built for scale, accuracy, and long-term efficiency.

Smarter Sales Quoting with VARStreet CPQ.

VARStreet’s advanced CPQ platform enables easy quote generation, customer delight, and growth-driving.

Quote generation

Produce accurate, branded quotes using ready-made templates. Hide or reveal discounts and lines as needed, and manage complex products in just a few clicks.

Guided configurations

Build complex, error-free configurations with ease. A guided wizard helps sales reps select the right products and services for every requirement.

Accurate pricing

Access real-time pricing and inventory to deliver tailored quotes. Factor in quantities, customizations, discounts, and quote history for complete accuracy.

Integrated workflows

Automated workflows and approval chains shorten sales cycles. Quotes move smoothly through approvals, reducing delays and improving conversion rates.

Dynamic online product catalog with real-time price and inventory

Get instant access to product information in your CPQ solution by syncing a product catalog from 50+ IT and office supplies distributors - your entire catalog at your fingertips.

cpq software

Advanced search option to find products in seconds

Real-time pricing for over 7 million SKUs

Product Catalog from 50+ IT and office supplies distributors

Automated Order and Fulfillment Workflows

Automated order management and fulfillment ensure accuracy, reduce errors, and create a smoother experience for customers.

Advanced order management

Convert confirmed quotes to sales orders and then to purchase orders with a single click. Data flows seamlessly without duplication or errors.

CRM and ERP Integration

Unify processes by connecting VARStreet CPQ with its built-in CRM or your existing ERP and CRM applications for a streamlined workflow.

Shipping and Tax Calculation

Add customer shipping details and let freight charges calculate automatically, according to the rules. Tax is applied instantly to maintain accuracy and compliance.

Frequently Asked Questions

What is CPQ software?

CPQ stands for Configure, Price, Quote. It is a sales tool that helps businesses quickly generate accurate quotes for configurable products and services by applying rules for pricing, approvals, and customizations.

How does VARStreet CPQ help sales teams?

VARStreet CPQ automates the entire quoting process. Sales reps can configure products, apply correct pricing, and generate proposals in minutes. It reduces manual errors, accelerates approvals, and improves overall win rates.

Can VARStreet CPQ handle complex pricing structures?

Yes. The platform supports tiered pricing, customer-specific contracts, volume discounts, and special promotions. Sales teams can easily apply these rules while quoting, ensuring consistency and accuracy.

Does VARStreet CPQ integrate with existing business applications?

Absolutely. VARStreet CPQ integrates with popular ERP, CRM, PSA, and accounting platforms, including Salesforce, HubSpot, Microsoft Dynamics, NetSuite, QuickBooks, ConnectWise, and many more.

Can end customers configure and request quotes online?

Yes. VARStreet comes with an eCommerce storefront where customers can configure products, request quotes, and even place orders directly. This self-service capability enables faster deal closure.

How quickly can VARStreet CPQ be implemented?

Implementation usually takes 1–2 weeks, depending on your requirements. If you need ERP or accounting integrations, the timeline may be slightly longer. VARStreet offers comprehensive support and training throughout the onboarding process.

What types of businesses benefit most from VARStreet CPQ?

While VARStreet CPQ is designed for IT and office supply resellers, it is also ideal for MSPs, system integrators, and any B2B company with complex products, multiple pricing tiers, or distributor integrations.

Does VARStreet CPQ support distributor catalogs?

Yes. VARStreet connects with over 50 IT and office supply distributors across the U.S. and Canada, offering access to more than 7 million SKUs with real-time price and inventory updates.

Does VARStreet’s CPQ tool support multiple revenue models?

Yes, various payment methods are available to customers. They can purchase outright, or go for leasing or any other payment method that you want to offer to your customers.

How long will implementation take?

Depending on your requirements, the implementation may take anywhere from 1-2 weeks. In case you need integration with your ERP or accounting software, it may take a little more time.

What can I do to make sure my CPQ implementation goes smoothly?

Your sales team and their feedback will be invaluable here. Understand their pain points and convey that to us so we know what to focus on.
Identify dependencies and approval workflows so we can build them within your CPQ to optimize your sales cycle.
Let us know your existing ecosystem and all the applications you use so we can integrate and streamline processes for you.
We have a highly experienced team of technicians who will smooth things out for you.
The most important aspect of implementing any new CPQ application is training your team to get the best possible outcome from their new tool.
VARStreet conducts intensive role-based training for all your teams to gain optimum results and productivity from their new CPQ application.

Why should I invest in VARStreet CPQ?

There definitely are many CPQ tools to choose from, and we do not wish to cloud your decision.
If you are an IT or office supplies VAR, VARStreet is the way to go as our CPQ solution is designed and tailored to suit processes in the IT VAR industry.
Our CPQ software is integrated with catalogs from 45 popular IT and office supply distributors like Ingram Micro, Synnex, BlueStar, ScanSource, and many more. You can take a look at our distributor list here.
So if you partner with any of these 45 distributors, your respective product catalog/s will automatically be synced with our CPQ software. We also can add any distributor you partner with who isn’t in our distributor network. Let us know and we will make it happen.

What’s the implementation plan?

VARStreet integration can run in multiple stages based on needs. We first work with the reseller to set up the distributors so that catalog and pricing start to flow in.
Once done we work with VARs to set up other information like customers, payment methods, taxation, etc.
Complete training is provided to resellers for the application. If eCommerce is required, then we work with the reseller to set up their eCommerce store as well.
Once done they can start to use the application. Complete support by phone and email is available to take care of support issues.