Add Your Own Products or Services.

With VARStreet’s custom catalog functionality, VARs, MSPs, and resellers can add any product or service to the platform. Sell through your eCommerce store or include them seamlessly in professional sales quoting.

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Sell anything online

Go beyond standard distributor catalogs with VARStreet’s custom catalog feature. VARs, MSPs, and resellers can add their own products or services, personalize offerings, and manage them directly within the platform.

Add Custom Products

Add Products or Services

Add products or services individually, or use bulk upload via FTP to quickly and efficiently expand your catalog.

Add Your Own Content

Create Custom bundles

Pick items from aggregated or custom catalogs and combine them into a bundled SKU to deliver personalized solutions.

Manage Inventory

Rich Content

If available, VARStreet automatically pulls rich content for custom SKUs. You can also upload your own images, descriptions, and specifications.

Manage Inventory

Add/Upload Content

Easily upload content for your products or services when not available through VARStreet, ensuring complete and detailed product information.

Manage Inventory

Categories/Sub-categories

Use existing catalog categories or create your own categories and sub-categories to organize custom products.

Manage Inventory

Pricing Custom SKUs

Add fixed prices for your custom SKUs or let VARStreet’s pricing engine dynamically compute the selling price.

Product Demo Video

Equip your VAR business for modern age selling.

Manage and update catalog easily

Powerful yet simple back-end utilities help you manage and update your catalog quickly. Maintain accuracy across products, pricing, and inventory with minimal effort.

Unified customer catalog

Combine VARStreet’s aggregated distributor catalog with your custom catalog to create a unified view. Deliver a seamless buying experience across eCommerce and quoting.

Custom product sourcing

Add your own distributors or service providers and connect them to your custom catalog. Streamline purchasing and expand options for customers.

Automated Updates

Provide a cloud folder or FTP directory with the desired refresh frequency. VARStreet automatically pulls updates, ensuring real-time accuracy in product data and availability.

Frequently Asked Questions

What is the VARStreet custom catalog?

The custom catalog enables VARs, MSPs, and resellers to add products or services beyond those listed in distributor catalogs. You can include managed services, bundled offerings, or fixed-price items in your eCommerce and quoting processes.

Can I personalize the catalog for my customers?

Yes, VARStreet supports personalization. You can design catalogs with custom categories, pricing models, and bundles to deliver a tailored buying experience to every customer.

How does VARStreet manage catalog updates?

Catalogs can be updated manually or through automated processes. Using cloud folders or FTP directories, VARStreet refreshes product information at the required frequency to keep data accurate.

Can I add distributors or service providers outside the aggregated catalog?

Yes, you can link your custom catalog to additional distributors or service providers. This ensures flexibility in sourcing and expands your ability to sell products and services.

Does VARStreet support rich content for custom SKUs?

Yes, rich content such as product images, descriptions, and specifications is available for custom SKUs. You can also upload your own content if distributor data is not available.

How does pricing work for custom products?

You can assign fixed prices to custom SKUs or use the built-in pricing engine. This gives you control over margins while ensuring consistency across selling channels.

Can I use the custom catalog for both quoting and eCommerce?

Yes, the catalog is fully integrated across VARStreet. Products and services can be used in sales quotations, eCommerce stores, or bundled into new SKUs.

Is the custom catalog available in all regions?

Yes, VARStreet serves businesses across the U.S. and Canada, with headquarters in Burlington, Massachusetts. International trade support is also available for businesses managing imports and exports.

Does the custom catalog integrate with other systems?

Yes, catalog data can be exported and integrated with ERP, CRM, and accounting software. This ensures consistent product information across your business processes.