GfK Etilize

Top e-tailers spend over $150,000 a year to license rich product content to power their

One of the prerequisite for online sales is good product content. An E-Commerce site that does not provide good content will not sell. Period. Customers want to look at products images, compare products, and view tech specs before making a purchasing decision. With thousands of manufacturers rolling out new products every day, it is not possible for a VAR to keep up with the pace. Hence VARStreet has integrated with the industry leader in rich content for IT & Office supplies distributors– GfK Etilize. Some of the world’s largest manufacturers, distributors, resellers, e-tailers, retailers, and search engines rely on GfK Etilize for high-quality product data, custom SKU development, and merchandising capabilities. Some of the companies that use GfK Etilize content include – Ingram Micro Distributor, Best Buy, Newegg, Staples, D&H, SP Richards & Co., eBay, Amazon, HP etc.

With VARStreet Aggregated and custom catalog  integrated with GfK Etilize rich content you are completely covered.

GfK Etilize & VARStreet Partnership

  • Real time access to GfK Etilize content for VARStreet aggregated catalog SKU’s
  • Real time access to GfK Etilize content for custom catalog and contract catalog SKU’s
  • Rich product content for over 2 Million IT & Office supplies SKU’s, where available from GfK Etilize
  • Our Content management team directly links your products to GfK Etilize content based on Mfr part numbers & Distributor SKU numbers.
  • Any update in GfK Etilize for content, is updated in VARStreet real time
  • VARStreet also uses GfK Etilize categorization making our taxonomy standardized and universally accepted.

What do you get?

  1. Multiple product images, thumbnails & large images
  2. Product Descriptions – Small & Large
  3. Detailed Technical specifications
  4. Product collaterals like Marketing Videos, User Manuals, Manufacturer Brochures
  5. Cross sell & up sell information like Related products, Similar products
  6. Options & Accessories
  7. Parametric relationship information enhanced search
  8. Popular search keywords to enhance your customers search experience
  9. EPEAT and other environment compliance information required for many Govt & Education contracts.
Contact us at [email protected] to learn more about our GfK Etilize relationship and how it can help you improve your online business.