The VAR’s Next Profit Center
This eBook explains how IT resellers (VARs) can grow their business by offering cybersecurity services alongside their existing hardware sales. It shows why cybersecurity is becoming essential for every customer, how AI is changing the threat landscape, and how VARs can create recurring monthly revenue while building stronger, long-term customer relationships.
Key topics covered:
Why is cybersecurity a growing business opportunity for VARs?
How is AI helping both cybercriminals and defenders?
The benefits of adding recurring security services to hardware sales
How to sell security based on business risk and downtime, not technical features?
Why should security be included in every customer quote by default?
How can VARs build a profitable security practice without hiring a large security team?
Practical steps to start offering cybersecurity services within the next 90 days
How does VARStreet help streamline quoting, bundling, and selling security solutions at scale?