Launch your electronics store with the leading eCommerce platform for Value-Added Resellers in the United States, UK, and Canada. Sync distributor catalogs, automate pricing, and start selling laptops, smartphones, monitors, and accessories from one powerful platform.
How to create an amazing eCommerce setup with VARStore
VARStreet is a powerful and reliable eCommerce platform built to meet the needs of both B2B and B2C Value-Added Resellers.
Access a ready-to-use consumer electronics catalog featuring thousands of SKUs from multiple leading distributors.
Connect with over 50 authorized distributors across the United States and Canada to ensure quick and reliable fulfillment.
Manage contract-specific SKUs and offer personalized pricing and product visibility for your enterprise customers.
Leverage real-time XML integrations with distributor product feeds to maintain accurate pricing, stock, and product details.
All you need to start dropshipping electronic equipment with VARStreet is an active distributor account. Once connected, your entire process runs seamlessly from catalog import to final delivery.
Sign up with your preferred distributor and connect your account to VARStreet’s eCommerce platform.
Import the distributor’s product feed into your VARStreet store to display live pricing, stock, and product details.
Promote your store online and let existing customers know they can now purchase electronics directly from you.
When a customer places an order, it instantly appears in your VARStreet dashboard with complete details.
Generate a purchase order with one click and send it to the connected distributor for fulfillment.
Your distributor ships the product directly to the customer with your branding, ensuring smooth dropshipping fulfillment.
Expand your reach across every major sales channel
Build your presence across the largest customer bases in the US, UK, and Canada by selling through platforms like Amazon, Google Shopping, and eBay. Grow your visibility on social media storefronts such as Facebook Shop and Instagram Shop to connect with new audiences.
Turn every online touchpoint into a sales channel
Add a Buy Button to your existing websites or blogs and convert them into full-fledged online stores. Automate your email marketing campaigns with integrations to tools like Mailchimp and Litmus, saving time while keeping customers engaged.
Create your store with ease and flexibility
Choose from a wide range of customizable eCommerce templates designed specifically for VARs. Each layout is built for speed, responsiveness, and seamless integration with your product catalog.
Design made simple
Use pre-built tools to personalize your store design, update branding elements, and launch without technical effort. You can even let the VARStreet team design it for you, so your online electronics store is ready without typing a single line.
Cater to the needs of enterprise resellers and retail buyers without paying extra. VARStreet includes all advanced B2B capabilities right out of the box.
Connect with major CRM, ERP, and procurement systems to streamline your sales process. Integrations with platforms like Salesforce, SAP, and Microsoft Dynamics enable complete workflow visibility.
Manage leads, opportunities, and accounts efficiently with an integrated CRM module that simplifies communication and strengthens customer relationships.
Enable buyers to purchase directly through procurement systems like SAP Ariba, PeopleSoft, SciQuest, SAP, and JD Edwards, ensuring a smooth PunchOut experience.
Create detailed quotations in seconds with real-time pricing and inventory from multiple distributors. Build professional proposals that help your sales team close deals faster.
Starting an eCommerce business can feel overwhelming. Managing dropshipping, coordinating suppliers, and maintaining healthy profit margins takes time and precision. With VARStreet, you have everything you need in one unified platform. From catalog setup to fulfillment, our team will help you launch, run, and grow your online electronics store effortlessly.
Take the first step with confidence. Our team will guide you through setup, configuration, and catalog integration to help you launch your store smoothly.
Our dedicated support team is always available to assist you, whether it’s your first sale or your thousandth. We make sure your eCommerce operations run seamlessly.
Access a full range of professional services tailored to your business needs, from design customization to workflow automation and ongoing optimization.
You can start by signing up for VARStreet’s unified eCommerce platform and connecting your existing distributor accounts. Once integrated, you can import product feeds containing thousands of SKUs for laptops, monitors, smartphones, and accessories. VARStreet automatically updates product information, pricing, and availability in real time. You can design your storefront using customizable templates, list your products on Amazon, Google Shopping, or your own website, and begin selling within days.
Yes. VARStreet fully supports dropshipping workflows for electronic equipment and accessories. When a customer places an order, the system automatically generates a purchase order and sends it to your chosen distributor. The distributor then ships the product directly to your customer on your behalf, while you maintain control over pricing and profit margins. This allows Value-Added Resellers (VARs) and retailers to sell a wide range of consumer electronics without managing physical inventory.
VARStreet connects with over 50 major distributors across the United States and Canada, including Ingram Micro, D&H, Tech Data, and others. These integrations enable access to millions of SKUs across multiple categories such as consumer electronics, computer peripherals, and audio-visual equipment. With real-time XML feeds, VARStreet ensures your catalog always reflects the latest stock, pricing, and product details that are critical for competitive selling in the electronics market.
Yes. VARStreet makes omnichannel marketing simple. You can generate Google Merchant Center feeds that meet all requirements for brand, GTIN, and availability, while also syncing your product listings with Amazon and eBay. The platform supports product data optimization for SEO and paid ads, helping you reach both B2C shoppers and B2B buyers. Integration with Facebook and Instagram Shops lets you market your store to social audiences, while automated updates keep pricing and inventory consistent across every channel.
Absolutely. VARStreet is purpose-built for Value-Added Resellers (VARs) who operate in both B2B and B2C markets. You can manage multiple customer segments, define contract pricing, and offer bulk discounts for enterprise clients while maintaining retail storefronts for individual consumers. The platform supports CRM, ERP, and PunchOut integrations, allowing businesses to unify all customer interactions and procurement workflows under one system
Yes. VARStreet integrates with widely used CRM and ERP systems such as Salesforce, SAP, Microsoft Dynamics, and NetSuite. These integrations enable smooth enterprise application communication, reducing manual data entry and ensuring that your sales, inventory, and procurement data stay synchronized across all platforms. By connecting your VARStreet store with these systems, you create a centralized business process that improves sales accuracy, reduces processing time, and enhances overall customer satisfaction.
VARStreet supports PunchOut catalogs for major procurement systems, including SAP Ariba, PeopleSoft, SciQuest (now Jaggaer), and JD Edwards. With PunchOut functionality, enterprise buyers can access your catalog directly from their ERP or eProcurement system, add products to a shopping cart, and complete purchases through their internal approval workflows. This integration ensures compliance with corporate procurement policies while expanding your access to large enterprise clients that buy through B2B purchasing platforms.
The quotation module in VARStreet lets you create and send detailed proposals in just a few clicks. Real-time pricing and inventory data from multiple vendors and distributors ensure your quotes are always accurate. You can apply custom pricing rules, include promotional bundles, and convert accepted quotes into sales orders instantly. This saves time for sales teams and improves conversion rates, especially when dealing with complex B2B configurations or contract-based SKUs.
Yes. VARStreet offers a large library of responsive templates designed specifically for technology resellers. You can customize layouts, colors, fonts, and branding elements without writing any code. For a more tailored experience, our professional services team can create a completely branded design aligned with your business identity. Each design supports SEO optimization, product categorization, and dynamic pricing displays to ensure your eCommerce website performs well across devices and search engines.
Most users can launch their electronics dropshipping store within a week. The onboarding process includes setup, catalog imports, template customization, and initial configuration of integrations such as CRM, ERP, and payment gateways. VARStreet’s implementation team provides guidance at every step, from account setup to your first sale, so you can start generating revenue quickly and confidently.