VARStreet: The Best eCommerce Platform
to Sell Office Equipment
Launch your office equipment store on the leading eCommerce platform
for Value-Added Resellers (VARs) in the United States, the UK, and Canada.
Connect to authorized distributors, import office-supply catalogs, automate pricing,
and start selling printers, copiers, cash registers, and calculators from one integrated system.
How to create an amazing eCommerce setup with VARStore
Why VARStreet eCommerce?
A complete eCommerce platform built for B2B and B2C Value-Added Resellers.
Thousands of SKUs
Access a vast catalog of office equipment with more than 100,000 SKUs from over 50 trusted distributors across multiple categories.
Faster Deliveries
Work with distributors located across the United States and Canada to ensure quick deliveries and smooth order fulfillment for your customers.
Contract Catalogs
Add and manage contract-specific SKUs to meet the unique requirements of enterprise, educational, and government buyers.
Aggregated Catalog
Get a comprehensive office equipment catalog with real-time pricing and inventory visibility from multiple distributors, all updated automatically.
Dropship Office Equipment with
VARStreet in 6 Easy Steps
Starting a dropshipping business with VARStreet is simple. All you need is a distributor account. Once connected, you gain access to our aggregated catalog featuring over 100,000 office equipment products from more than 50 distributors across the US, UK, and Canada.
Distributor Account
Create an account with your preferred office equipment distributor and connect it to your VARStreet store.
Product Import
Set up your eCommerce store and import the product feed to display live pricing, SKUs, and inventory details.
Marketing
Promote your brand-new online store through ads, emails, and social media campaigns to attract customers.
Make a Sale
When customers place orders, they appear instantly in your VARStreet dashboard for processing.
Order Management
An automated purchase order (PO) with complete customer details is sent to your connected distributor.
Supplier Ships Product
Your distributor ships the order directly to the customer, ensuring seamless dropshipping fulfillment.
Omnichannel Marketing
Move beyond single-channel selling
Expand your reach with VARStreet’s catalog export feature that lets you list your office equipment products across major marketplaces. Sell on Google Shopping, Amazon, eBay, Facebook, and Instagram to connect with customers wherever they shop.
Automate and market smarter
Run targeted email campaigns through tools like MailChimp and Litmus to keep customers engaged. If you already have a website or blog, VARStreet can seamlessly transform it into a complete eCommerce store, helping you unify all your sales channels in one platform.
Custom Templates
Build your store in a day
Design your office equipment eCommerce store quickly using our ready-to-use templates. Each layout is built for speed, flexibility, and seamless integration with your product catalog.
Completely customizable
Personalize every element to match your brand identity. If you prefer a hands-free setup, our team can build your store from scratch, tailored to your business and ready to launch with minimal effort on your part.
The Solution to Your B2B Needs Too.
Built for both B2B and B2C success. VARStreet is designed to meet the business requirements of Value-Added Resellers (VARs) operating in both B2B and B2C sectors. Manage enterprise contracts and retail customers on one unified platform.
Seamless Integration
Keep your sales team aligned and efficient with integrations to leading CRM, ERP, and procurement systems. Platforms like Salesforce, SAP, and Microsoft Dynamics ensure your sales data and business processes stay connected in real time.
Customer Relationship Management
Use VARStreet’s optimized CRM module to manage sales pipelines, track customer interactions, and improve team performance. Build stronger customer relationships while maintaining complete visibility into opportunities and accounts.
PunchOut Catalogs
Enable smooth PunchOut transactions with top procurement systems such as SAP Ariba, JD Edwards, and Jaggaer (SciQuest), allowing enterprise buyers to purchase directly from your store.
Quotations and Proposals
Create complex quotations in seconds using real-time pricing and inventory from multiple distributors. The automated quote builder simplifies proposal creation, helping your team close sales faster and more accurately.
VARStreet Is Your
One-Stop Shop
Starting an eCommerce business can seem complex, but with VARStreet, it becomes
effortless. Manage your dropshipping operations, connect distributors, and start generating
profit from your very first sale.
Simply fill out the form below, and our team will guide you through each step of launching a
successful office equipment store. Your eCommerce journey starts here.
A one-stop software to manage
all your business processes
Unparalleled Support and
Exceptional Service
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Implementation
Take the first step with confidence. Our specialists will guide you through setup, catalog configuration, and distributor integrations to help you launch your store smoothly.
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Constant Support
Our experienced support team is always available to assist you. From your first online sale to ongoing operations, we ensure your eCommerce platform runs efficiently and without interruption.
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Professional Services
Access a complete range of professional services tailored to your business needs. From store customization and design enhancements to workflow automation, VARStreet helps you scale with ease.
Starting a different business?
Frequently Asked Questions
How can I start selling office equipment online with VARStreet?
You can set up your office equipment eCommerce store by connecting your distributor account to VARStreet. Once integrated, you can import the product catalog, set pricing rules, and customize your store design. The platform automates everything from catalog updates to order fulfillment, helping you go live within a week.
Does VARStreet support dropshipping for office equipment?
Yes. VARStreet enables dropshipping directly through authorized distributors in the US, UK, and Canada. When a customer places an order, the system automatically creates a purchase order and sends it to the distributor, who ships the product to the customer on your behalf.
What kind of office equipment can I sell through VARStreet?
You can sell a wide range of office supplies and equipment, including printers, copiers, scanners, calculators, shredders, cash registers, monitors, and computer accessories. The platform supports thousands of SKUs from multiple categories with real-time inventory and pricing.
Can VARStreet handle both B2B and B2C sales?
Absolutely. VARStreet supports both B2B and B2C models, allowing you to manage contract-based pricing for business customers while maintaining a retail storefront for individual buyers. The system simplifies complex business processes and centralizes all orders in one dashboard.
How does VARStreet help in managing inventory and pricing?
VARStreet synchronizes real-time pricing and stock levels from multiple distributors, eliminating manual catalog maintenance. You can apply custom pricing rules, define markups, and set volume-based discounts, ensuring complete control and accuracy across all sales channels.
Does VARStreet integrate with CRMs and ERPs?
Yes. VARStreet connects seamlessly with major CRM and ERP systems such as Salesforce, SAP, Microsoft Dynamics, and NetSuite. These integrations ensure your sales, procurement, and accounting data stay unified for smoother business operations.
What is PunchOut catalog support in VARStreet?
VARStreet supports PunchOut integrations with leading procurement systems like SAP Ariba, JD Edwards, and Jaggaer (SciQuest). This allows enterprise buyers to browse your catalog, create carts, and complete purchases directly from their company’s procurement interface.
Can I market my office equipment store online?
Yes. With VARStreet, you can list your products on Google Shopping, Amazon, and eBay, while promoting your brand on Facebook and Instagram. The platform also supports email marketing automation through tools like Mailchimp and Litmus for customer engagement and retention.
What if I already have a business website?
If you already have a website or blog, VARStreet can transform it into a complete eCommerce store. You can keep your existing domain and branding while adding product catalogs, shopping carts, and secure payment options without disrupting your current site.
How long does it take to launch with VARStreet?
Most resellers launch their office equipment dropshipping business within a week. VARStreet’s onboarding team assists with catalog setup, template selection, and distributor integration to get your store running smoothly and quickly.